The Silver Linings: Because our pension beneficiaries really do matter Competition looked for new, investible, implementable ideas in terms of how care for older generations might be re-thought, re-worked, joined-up and importantly financed – to have positive impact on the individuals themselves, society in general, and that could be/become more environmentally friendly, and improve longevity, quality of life and wellbeing overall.
We were agnostic on how this could be achieved.
We were looking for investable ideas that could, (with further input, if required), be translated into practical solutions to solve problems in care of older people.
Since the competition, I’ve had more personal experience of the challenges of old age care: my parents are now 87 and 89 and with 65 years of marriage behind them their future is uncertain. They are both too frail to help each other and rely on home care visits for food and personal care.
The Silver Linings Competition led me to BelleVie, a start-up innovative carer-centric home care company which I now Chair and which gives me hope for the future.
Despite repeatedly winning National Home Care Awards we are competing in a tough market. We pay the Living Wage: elsewhere Modern Slavery is a feature of the workforce.
If you’d like to help us win and make home care sustainable then contact me or our amazing Chief Executive and Co-Founder, Trudie Fell trudie@belleviecare.co.uk .
A great example of “The BelleVie Way” in action ….
Wellbeing Support Worker Kerry arranged to replace Daphne's lost service medal, which the team presented to her on her 99th Birthday. The second photo is Daphne in her Army uniform aged 18.
